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dentsu B2B

About

Services

Superpowers

Latest Work

Awards


Bold business.

We're dentsu B2B. We produce marketing that turns heads. Creates better customer experiences. gets results. Produces impact. Connects modern business.

We help build the biggest B2B organisations by connecting their sales, marketing, and employees with their customers. We are focused on growth and results, and we're uncompromising on getting things right for clients worldwide.

Serve up the right B2B experiences today

It’s getting harder to win in today’s B2B landscape. “Do more with less. Be bold, but not too bold. Be customer-centric, but business-minded."

To succeed, brands need to navigate the traditionally siloed worlds of marketing and sales to deliver a connected experience which resonates with buyers' personal values.

It’s time to rewrite the playbook for B2B with us.

Get in touch

Our Services

Our dentsu B2B global teams bring deep subject matter expertise across insight, creative, customer experience management and media.

Insights

Insights

Get decision-quality data from primary research. We connect insights and marketing teams with verified business and C-Suite expertise. Our ability to reach hard-to-reach decision-makers and delve into specific areas within an industry highlights our effectiveness in conducting B2B market research.

  • Brand positioning and tracking
  • Market-sizing and market-fit analysis
  • Sales Win-Loss analysis
  • Employee tracking
  • CX tracking
  • Usage and attitudes testing
  • Analytics, reporting, and data visualisation

Business Strategy

Business Strategy

Understand what makes your customers -- and their customers -- tick. Make winning choices to help drive business outcomes and unblock organisational inertia. We design experiences that transform B2B buying and organisational behaviour.

  • CX strategy and planning
  • Brand strategy architecture
  • ABX strategy
  • Journey mapping
  • Value proposition development
  • Employee value proposition
  • Audience profiling
  • Sales enablement

Brand and Creative

Brand and Creative

Grow your brand with emotional storytelling that grows business and build brands that drive impact. We help design experiences that resonate with decision makers across verticals.

  • Brand positioning and storytelling
  • Brand concept and ideation
  • Content strategy
  • Brand toolkits
  • Visual design
  • Asset creation
  • Studio production
  • Copywriting and editorial
  • Sales toolkits

Activation and Advertising

Activation and Advertising

Level up your B2B performance and drive meaningful engagement with media that builds engagement and drives business outcomes. From Account-based strategies and execution to driving demand from brand, our experts in B2B media help target niche, hard-to-reach audiences that influence buying decisions.

  • ABM Campaigns
  • Media strategy and planning
  • Offline and online media
  • Programmatic
  • Social media
  • Search engine marketing
  • Demand generation
  • Platform implementation
  • Marketing automation
  • Platform optimisation

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Employees in APAC

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Employees globally

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B2B Marketing Agency of the Year

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Largest B2B agency globally

Thought-Leadership

Superpowers: the largest and longest running B2B study ever in APAC

We take customer-obsession to the next level. We’ve studied the big, bold, beautiful world of B2B customer experiences in APAC and the rest of the world for years, allowing us to identify where to apply the slightest pressure to deliver transformative growth for our clients.

The Superpowers Index, our proprietary annual study, offers insights into B2B buyer needs, derived from 14,000+ global interviews, 4,000 C-Suite opinions, and 25,000+ brand experiences across a number of sectors.

Download to get insights on what B2B decision making looks like today and track progress against superpowers index scores.

Download Now

Our Latest Work

Irwin Mitchell

Intel

Workday

Adobe

See more Case Studies

Recognition and Awards

  • Gold - Print 
Advertising 2024
  • Gold - Emotion in Action 2024
  • Gold -Brand Launch/Re-Launch 2024
  • Gold - Integrated Marketing Campaigns 2024
  • Gold 2023
  • B2B marketing awards	#1 International B2B Marcomms Agency 2023
  • Marketing interactive	B2B Agency of the Year - 2023
  • Marketing interactive	B2B Agency of the Year - 2023
  • brand film awards emea	Brand Film Awards EMEA - Gold 2022
  • ANA b2b	Large Agency of th Year 2021
  • Campaign agency of the year	B2B Marketing Agency of the Year 2021 - APAC
  • drum awards	Large B2B Agency of the Year 2021

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.